KTA Waimea to host free community celebration on Saturday, August 6

Waimea (Kamuela), Hawaii Island – August 3, 2016 – Blue Zones Project® in North Hawaii today announced that KTA’s Waimea location is leading the way in improving the well-being of its customers and community by becoming the very first Blue Zones Project Approved™ grocery store in the state of Hawaii. KTA Waimea completed the certification process, which includes creating a Blue Zones® checkout lane, adding signage to highlight locally grown produce, encouraging parking at the farthest spaces from the store, selling healthy grab-and-go snacks, offering half sandwiches in the deli, distributing healthy recipes inspired by Blue Zones Project, and limiting sugar-sweetened beverages in checkout lanes.

A popular change for parents with young children is the Blue Zones Project checkout lane. Instead of being stocked with candy bars, gum and sweet treats that kids beg for — and that many adults may find hard to resist as well — the Blue Zones Project lane features a variety of healthy snacks, such as granola bars, nuts and fresh fruits.

“We understand and support the need to focus on the health and well-being of our friends and family in our community,” said Colin Miura, KTA Waimea General Manager, who spearheaded the effort to become Blue Zones Project Approved. “So much of our island lifestyle is centered on food and gathering with friends and family. What better place to learn more about Blue Zones Project than KTA, which has friends, family and food!”

KTA will be recognized for its outstanding achievement with a community celebration from 11 a.m. to 1 p.m. on Saturday, August 6, at the Waimea store, 65-1158 Mamalahoa Highways in Waimea (Kamuela). The celebration is open to the public, and guests are welcome to enjoy live music by Chet Decambra, a cooking demo by Gayle Yogi of Saladmasters, and enjoy some “Move Naturally” and “Plant Slant” fun on the popular Blue Zones Project blender bike where riders can create tasty, healthy smoothies using some pedal power.

“People make hundreds of split second decisions when shopping for food for their families, so grocery stores are a very important venue for promoting health and well-being,” said Blue Zones Project, Hawaii Vice President Heidi Kim. “KTA Super Stores is a long time champion of health for the Hawaii Island community and we are thankful for their leadership in creating an environment where healthy choices are available and easily accessible. We are proud to celebrate KTA Waimea as the first Blue Zones Project Approved grocery store in the state, a milestone in Hawaii’s Blue Zones Project experience.”

Brought to Hawaii through an innovative sponsorship by HMSA in collaboration with Healthways, Inc. and Blue Zones, LLC, Blue Zones Project is a community-by-community well-being improvement initiative designed to enable community members to live longer, happier lives with lower rates of chronic diseases and a higher quality of life.

To learn more about becoming a Blue Zones Project Approved™ grocery store, contact the Blue Zones Project team in Hawaii at [email protected], or visit bluezonesproject.com.


About HMSA

Caring for the people of Hawaii is our promise and our privilege. Working with employers, providers, government decision makers, and consumers, we aim to reach our Māhie 2020 vision of a community health system: a system to support the many health and well-being programs and projects that are already underway in our state. We reach out to people where they live, learn, work, and play, so we can empower each and every person to take control of their own health and well-being.

HMSA is the most experienced health plan in the state, covering more than half of Hawaii’s population. As a recognized leader, we have a commitment to develop reliable, affordable health plans; support members with clear, thoughtful guidance; and embrace our responsibility to strengthen the health and well-being of our community.

About Blues Zones Project by Healthways

Blue Zones Project® by Healthways® is a community-led well-being improvement initiative designed to make healthy choices easier through permanent changes to a city’s environment, policy, and social networks. Established in 2010, Blue Zones Project is a partnership between Healthways (NASDAQ: HWAY, healthways.com), the largest independent global provider of well-being improvement solutions, and Blue Zones®, LLC, a company that provides education on key learnings from the world’s best practices in longevity and well-being. Blue Zones Project is inspired by Dan Buettner, a National Geographic Fellow and New York Times best-selling author who identified five regions of the world—or Blue Zones—with the highest concentration of people living to 100 years or older. Blue Zones Project incorporates Buettner’s findings and works with cities to implement policies and programs that will move a community toward optimal health and well-being. Currently, 27 communities in seven states have joined Blue Zones Project, impacting more than 1.7 million Americans. The movement includes three beach cities in California, 15 cities in Iowa, the city of Fort Worth, and communities in Hawaii, Southwest Florida, and Oregon. For more information, visit www.bluezonesproject.com.